// CRONULLA SHARKS 2014 SEASON LAUNCH  -  IT'S FEEDING TIME

To launch the Cronulla Sharks’ 2014 season, we sent former legends Andrew Ettingshausen and Stuart Raper to Cape Town, South Africa. We dressed seal decoys, used by scientists to study the behavior of Great Whites, in each of the opposition’s team jerseys and threw them overboard. ‘It's Feeding Time’ is a fresh way to send that message and, at the same time, ignite the passion of our loyal members and fans.  

The tattered jerseys will be auctioned off to fans later in the season, with all proceeds set to go to shark conservation.

//AWARDS
2014 CANNES LIONS - PR SHORTLIST x6
2014 CLIOS - ENGAGEMENT SHORTLIST x4

// GAME DAY INTERACTIVE POSTERS

// IT'S FEEDING TIME - NEWCASTLE KNIGHTS

// PRE GAME PUMP UP VIDEO