// CRONULLA SHARKS 2014 SEASON LAUNCH  -  IT'S FEEDING TIME

To launch the Cronulla Sharks 2014 season, we sent former legends Andrew Ettingshausen and Stuart Raper to Cape Town, South Africa. Where we dressed seal decoys, used by scientists to study the behaviour of Great Whites, in each of the opposition’s team jerseys and threw them overboard. ‘It's Feeding Time’ is a fresh way to send that message and at the same time ignite the passion of our loyal members and fans.  

The tattered jerseys will be auctioned off to fans later in the season with all proceeds set to go to shark conservation.

//AWARDS
2014 CANNES LIONS - PR SHORTLIST x4
2014 CLIOS - ENGAGEMENT SHORTLIST

// GAME DAY INTERACTIVE POSTERS

// IT'S FEEDING TIME - NEWCASTLE KNIGHTS

// PRE GAME PUMP UP VIDEO