// DISNEY MOVIE STARS - WOOLWORTHS

Aussie kids are obsessed when Woolworths bring out there collectibles. So when they decided to team up with Disney, we created this campaign where kids and older kids (parents) lost their sh*t.
It was supported by radio, point of sale, social as well as a full sweet of digital work, including an interactive app that brings these stories to life.

This campaign ran across Australia and New Zealand for Countdown (Woolworths owned supermarket).

Role: Art Director

// DIGITAL - STANDARD, RICH MEDIA AND OWNED

// NARRATION STATION

This was a proactive piece. We realised that you can’t read the projector cards while you’re projecting them, so this was an idea to ensure families could enjoy the visuals and stories at the same time.

We used the Voice of David Campbell who played David Koalabell in Disney's, Zootopia.