// NULON OILS - BORN THIS WAY

After attracting an audience with a shared passion for cars, we told the stories of real Aussie motorheads across 32 mini-documentaries over 18 months. The campaign demonstrated how storytelling through content can build community and drive commercial success, even without mainstream marketing, the content campaign had over 12.5 million views and drove a 48% increase in sales worth over $1.3 million.

Role: Senior Art Director

//AWARDS
Mumbrella's Content Campaign of the Year 2018
Finalist, Australian Effectiveness Awards (Effies) 2018
3 x Gold - International Content Marketing Awards
2 x Bronze - Caples International Awards
Bronze AWARD Awards
ADMA AC&E Finalist - 2019

//BORN THIS WAY - MODIFIERS SERIES EP.23

Tricky's Capri is all about applying new thinking to old school techniques. Using that approach, Tricky's been able to take on some of Australia's fastest street cars in a 1972 Capri. What happens if he loses? He goes back to the drawing board and tries again. -~-~~-~~~-~~-~- Watch our newest Offroaders episode!

//PROJECT XY - WE build it. you win it.

After a successful 32 episode Modifiers content series, Nulon Oils thought it was time for them to build and modify their own dream car. We created Project XY, an 8 episode content series that showed the entire build of a beautiful Australian classic 1971 Ford Falcon XY. And the best part for our consumers, the car was up for grabs. And they went crazy for it.